Analysing Media Texts (Continuum Research Methods)

Type
Book
ISBN 10
082646470X 
ISBN 13
9780826464705 
Category
Unknown  [ Browse Items ]
Publication Year
2003 
Publisher
Continuum, United Kingdom 
Pages
90 
Subject
Communication & Media Studies, Social Sciences 
Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. - from Amzon 
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