Analysing Media Texts (Continuum Research Methods)
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Type
Book
Authors
ISBN 10
082646470X
ISBN 13
9780826464705
Category
Unknown
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Publication Year
2003
Publisher
Continuum, United Kingdom
Pages
90
Subject
Communication & Media Studies, Social Sciences
Tags
Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. - from Amzon
Number of Copies
3
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
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Main | 2000000015213 | 302.230 BAA | 1 | Yes | ||
Main | 2000000015214 | 302.230 BAA | 2 | Yes | ||
Main | 2000000015215 | 302.230 BAA | 3 | Yes |